Updated: Feb 15
By Evan Stefanik
ULZZANG / @ulzzangfolder on Twitter
Love looks like a blurry Instagram picture.
People post about their romance on social media, where they can amass extra hearts just by appearing next to a significant other.
But during the pandemic, celebrities inspired new visual styles for publicly expressing their affection. Maybe all the time spent at home made their heads feel a little lighter. Or, ads for luxury products enlightened them, as most paralleled lust with some distortionary element like a mystical perfume mist.
No matter its genesis, the rest of the culture quickly caught on.
KOURTNEY KARDASHIAN / @kourtneykardash on Instagram
The idea is to blur the photo, giving it a dynamic effect as if two are falling in love in front of the liker’s eyes. Fuzzing out the focus promises a more intimate experience.
Not all relationships exist as marriage, though.
Musicians like Harry Styles embrace the blur by celebrating their fans, capturing the moment of fun on stage in a trick of light.
ANTHONY PHAM / @harrystyles and @anthonypham on Instagram
For now, trendsetters big and small can see the lovelier mess behind the camera. Perhaps they follow Channing Tatum’s leading principle: “Life is a blur.”