UP MAGAZINEShop The Fashion of HBO'S Euphoria
By Ava Shaffer
Courtesy of HBO Max
HBO’s hit original TV show Euphoria premiered in the summer of 2019, and those in the fashion community have not stopped talking about it since. In January, HBO released additional episodes about the characters Jules and Rue and hype for the show (the funky outfits showcased in it) spiked again.
With the popularity of Euphoria rising, so might viewers’ incentive to emulate the fashion. This comprehensive list of where to buy outfits from some of Euphoria’s main characters will surely help you feel like you’re in a suburban psychedelic drama.
Rue
Played by Zendaya, Rue’s style can be characterized as cool, laid-back and comfortable. Oversized menswear, funky graphic tees and her iconic burgundy sweatshirt are in true Rue style.
Funky Oversized Psychedelic Top
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Courtesy of POPSUGAR
Courtesy of ASOS
Iconic Burgundy Sweatshirt
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Courtesy of Zendaya Style Files
Courtesy of Amazon
Jules
As described by the fashion magazine Syrup, “Jules aesthetic is very bubblegum pop princess meets e-girl fantasy.” Hunter Schafer’s character typically wears bold neons and plaid check miniskirts.
Sunburst Lashes
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Courtesy of Arre
Courtesy of DollsKill
Adorable Yellow Plaid Skirt
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Courtesy of Hollywood Reporter
Courtesy of Nordstrom
Cassie
Girly and sweet, Sydney Sweeney’s character Cassie embodies the fashion of Barbie in Euphoria. Pinks, feminine dresses and ruffle tops are a staple in her character’s closet.
Pink Crystal-Lined Slip Dress
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Courtesy of LizDress
Courtesy of HouseCBLondon
Alabama Cow Skirt Halloween Costume
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Courtesy of POPSUGAR
Courtesy of DollsKill
Kat
Played by Barbie Ferreira, Kat underwent a style transformation throughout season one. At first her character repped street style, typically seen wearing oversized clothing and denim. After her transformation, Kat embraced her sexuality and body positivity by shifting to a bad-girl-gone-chic and dominatrix style.
Black lace corset top
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Courtesy of Spotern
Courtesy of Shopbop
Daring Red Choker and Body Harness
Courtesy of InStyle
Courtesy of Zana Bayne
Courtesy of Amazon
Maddy
Maddy Perez, diva of the show played by Alexa Demie, is never afraid to stand out in a crowd. Her style is bold, revealing and glamorous. Mostly found wearing matching two-piece sets and deep purple, Maddy’s style errs on the expensive side.
Sexy Purple Cut-Out Pants
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Courtesy of ID Magazine
Courtesy of Revolve
Cutesy Lavender Daisy Dress
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Courtesy of Pinterest
Courtesy of ASOS
Bold Crystal Two Piece
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Courtesy of Cosmopolitan
Courtesy of Akna
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