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REVERIE CAPTURES THE INTRINSIC HUMAN DESIRE TO EXPLORE OUR FULL POTENTIAL AND TO REACH NEW HEIGHTS.

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RECLAIM  IS INSPIRED BY OUR ABILITY TO TAKE BACK AND REVOLUTIONIZE MOMENTS, PERSPECTIVES AND CONVENTIONS TO BETTER REFLECT A WORLD THAT ECHOES OUR IDEALS. 

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ESSENCE  CELEBRATES THE RAW, YET MULTIFACETED CHARACTERISTICS THAT MAKE THE PEOPLE, PLACES AND THINGS AROUND US WHO AND WHAT THEY ARE.

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VOYAGE  DEFINES THE NEXT STEP IN EMBRACING ADVENTURE THAT MAYBE FELT LOST THIS TIME A YEAR AGO.

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IGNITE  IS INSPIRED BY TRAILBLAZERS WHO’VE CHALLENGED NORMS AND SET PATHS FOR THOSE SIMILAR TO FOLLOW.

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FLOURISH  HONORS WHO & WHAT INSPIRES OUR EVOLUTION & IGNITES OUR DESIRE TO KEEP MOVING FORWARD.

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IMPACT  EXPLORES WHO AND WHAT LEAVES A LASTING FOOTPRINT ON OUR LIVES AND THE MOMENTS THAT SHAPE US.

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IN LIVING COLOR CELEBRATES THE VIBRANT PEOPLE, PLACES AND THINGS THAT MAKE UP THE FABRIC OF OUR COMMUNITY AND EVERY COLORFUL MOMENT IN BETWEEN.

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TIMELESS  MARKS THE 10TH ANNIVERSARY OF UP MAGAZINE. A DECADE OF PUBLICATION CALLS FOR A CELEBRATION OF THE DECADES. THE TIMELESS ISSUE SEEKS TO CELEBRATE THE STYLES AND STORIES THAT HELPED DRIVE OUR WORLD INTO THE FUTURE. 

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CAPTIVATE'S IMAGERY, STYLE AND DESIGN EMPHASIZED HOW AN ELEGANT, ROMANTICALLY CREATIVE PERSPECTIVE CAN CHANGE YOUR WORLDVIEW AND ENCHANT YOUR DAY-TO-DAY LIFE.

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EMPOWER WAS THE FIRST ISSUE PUBLISHED AFTER UP'S REBRANDING. THE ISSUE FOCUSED ON FRESH IDEAS, DIVERSITY, INDIVIDUALITY, EMPOWERING ALL BODY TYPES AND FORWARD-THINKING FASHION. THE EMPOWER ISSUE WAS THE FIRST TIME UP PUBLISHED FOUR DIFFERENT COVERS FOR ONE ISSUE.

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