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Black Brands To Shop On Instagram

Updated: Feb 16, 2023

By Molly Monson

Post, protest, donate, educate and SHOP this February to show your support for Black History Month. Here’s a list of 10 Black-owned brands you need to shop right now to expand your winter and spring wardrobe.

Ivy Park

Ivy Park on Instagram

Starting this list off the right way – we all love Beyoncé, and if you’re a true fan you already know she co-founded the brand Ivy Park in 2016. Her latest collection, Icy Park, is a collaboration with Adidas set to drop later this year. Shoe and athleisure lovers, keep your eyes peeled.

Sammy B

Sammy B Designs on Instagram

Sammy B Designs features a vintage feel with a modern, streetwear vibe. The designer, Samantha Black, was a competitor on Project Runway Season 11 and Project Runway All Stars Season 4. She now lives in LA, designing clothes for her own line with the same charm she brought to Project Runway.

Dana Scott

Dana Scott on Instagram

If you’re addicted to Instagram shops, this one's for you! Next time you’re considering tapping “Add to cart,” check out the instagram boutique @shopdanascott for all your trendy needs to support a Black owned business.


Sika Designs on Instagram

The first thing you’ll notice about SIKA is the beautiful fabrics and textiles used in their clothing – on their website, they mention that the patterns and colors are inspired by the culture of Ghana, and the actual fabric used in their designs come straight from Ghanian streetmarkets.

JBD Apparel

JBD Apparel

If you’re a lover of kitsch and unique textures, you’ll love JBD Apparel. Their current collection features knit and crochet dresses, matching sets, tops, pants, and more. And the best part – at an Instagram shop price.

Baby Phat

Baby Phat on Instagram

If you’re a late 90’s baby or a 2000’s fashion lover, then you already know about the luxury of a Baby Phat sweatsuit, (and maybe you’ve even thrifted your own vintage set.) They’re still in business, doing what they do best: velour.

Farai London

Farai London

Spring break – excuse me, wellness day, is around the corner, and there’s no better place to pick up a chic swimsuit cover up than Farai London. Their spring 2021 collection, “Ethereal,” features all the O rings and beachy patterns your heart could ever desire. Oh, to be lounging by the beach wearing this little number. Maybe next year. Sigh.



MATTE BRAND is another instagram shop to serve all of your fashion trend needs. Lovers of comfort will rejoice in their matching sweatsuit sets, flared pants and cropped hoodies.

NaClo Apparel

NaClo Apparel on Instagram

According to their website, NaClo Apparel is a brand that was created by two friends during the early days of the COVID-19 pandemic after they realized their closets were not equipped with the proper attire to work from home. Now, you can shop their uniquely tie-dyed pieces designed for “live-in” comfort and work from home in style.

Savage X Fenty

Savage X Fenty on Instagram

Start with Beyoncé, end with Rihanna. If you haven’t already perused SAVAGE X FENTY for insanely comfortable and affordable bras, bralettes, panties and loungewear, you need to do so immediately.

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