Running is on the Rise

By Noelle George

Edited by Taylor Morgan

Just like many other trends, running has gone in and out of popularity over the years. Now, thanks to social media and groups such as running clubs, it is more popular than ever. 

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The uptick in runners is in part thanks to the COVID-19 pandemic, and also an increased awareness of mental and physical well-being. During the COVID-19 pandemic, people who worked out at gyms were no longer able to because of social distancing restrictions, so they turned to a workout they could do in the open air, running. Those new to fitness also saw the pandemic as an opportunity to work on their wellbeing, and took to the streets to run. Social media has also placed a heavy emphasis on mental and physical health within our society, citing running as a way to stay healthy.

Social media is part of what has made running so popular in recent years. More and more influencers are posting about fitness, health and wellbeing. Posting with a medal after a 5k or marathon, or posting running splits featuring an 8-minute mile pace, has become a status symbol. What people used to dread as a gym class workout or training chore has now become a way to gain followers and meet new people.

A lot of running content focuses on a unique aspect of running that is relatively new. Instead of going for a solo jog, running groups and run clubs have contributed to the sport’s popularity. Social media tends to have a younger audience, with many users being young adults who are looking for ways to meet new people. Run clubs not only give participants a chance to have a structured workout, but also to meet peers who share similar hobbies. The emphasis on the social aspect of running makes the sport even more alluring. Many running clubs are free and open to anyone.

This inclusivity makes running accessible to many people. A good pair of running shoes costs around $120, and that’s all you need to start running. Also, since you can run practically anywhere at any time, there is no cost or time restriction for running, unlike a gym membership.

In my own personal experience, I was inspired to try running because of social media. Before I started my couch-to-5k program, I had sworn I would never like running. But now, I appreciate how it has made me both mentally and physically tougher, and the flexibility and social aspects are extremely worthwhile as a busy college student. I started running with no experience, and have grown to love it. I would encourage anyone to lace up their sneakers and give running a try!