The Power of Color in Fashion

By Paulina Adams

Edited by Taylor Morgan

Jan Lucas / @janfavatilucas on Pinterest

Have you ever been told, "That's your color!" Or found yourself naturally gravitating toward a shade that makes you feel bright and confident while shopping? The key to crafting your best outfits lies in understanding your intuitive sense of which colors truly flatter you.

While silhouette, fit and composition are important, making a real statement goes beyond that. It’s about intentionally using color to express your personal style and communicate your feelings without words.

This fall, consider how your color choices can transform your wardrobe and elevate your style. Rich hues like deep burgundy, mustard and olive will be everywhere this season because they are versatile and timeless shades that add depth to any look.

Remember, your color palette is uniquely yours. Finding shades that complement your skin tone, hair and eye color varies from person to person. Color offers endless options, allowing for limitless creative expression.

Many people find color intimidating. While black and neutrals are safe bets, I encourage you to take a leap of faith. Spend some time pulling out different colors from your closet and experimenting with pieces you might not have considered before. Look in the mirror and notice which shades you are most drawn to and how they make you feel. 

Hattie James-Weed / @hattiejamesweed on Pinterest

Don't forget the color wheel is your best friend when it comes to color selection. Embrace tonal dressing by exploring shades nearby on the wheel, like different tones of red, or experiment with complementary colors to really draw attention and create visual interest.

Color is your secret weapon for turning everyday outfits into powerful statements. Whether you’re dressing for a casual weekend or a special occasion, a thoughtful pop of color can elevate your look. So have fun exploring new palettes, trust your eye and prepare to elevate your look.